Monday, May 25, 2020

Self Assessment In Self Leadership Business Essay - Free Essay Example

Sample details Pages: 6 Words: 1740 Downloads: 9 Date added: 2017/06/26 Category Business Essay Type Argumentative essay Did you like this example? Introduction Self leadership is normally defined as a process whereby individuals are able to control their own behavior and at the same time lead and influence others to follow them (Neck, 2006). The individuals are able to use several behavioral strategies to empower and lead others. They also use several skills to attain self influence, self motivation and also achieve a certain self direction that is necessary to undertake the leadership process. Don’t waste time! Our writers will create an original "Self Assessment In Self Leadership Business Essay" essay for you Create order Individuals who strive to become self leaders need to have certain competencies such as self awareness, tolerance, adaptability, emotional resilience, self reflection or assessment among others. One needs to identify the growth experiences that exist and that can lead to development or provide support when one is carrying out the leadership process (Rothstein, 2010). In this context self reflection or self assessment in self leadership are held to be important practices when it comes to human resource development. This paper discusses and critiques self assessment within the context of self leadership and discusses the implications on contemporary human resource practice. It also gives recommendations on further research that can be done on self assessment in self leadership. Literature Review Several studies have been carried out in regard to self leadership. Christopher Neck (2006) defines it as the process of controlling oneà ¢ÃƒÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ÃƒÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¾Ãƒâ€šÃ‚ ¢s behavior and at the same time leading and influencing others to follow the individual. To back up this definition Mitchell Rothstein (2010) puts it that the individual self leader needs to identify experiences for growth which they need to take advantage of so that they become better leaders and influence others to follow them. Mitchell also adds that the self leaders need to understand and examine themselves before they can undertake the task of leading others. Robert Lussier and Christopher Achua have discussed self assessment in the leadership context defining it as the process through which individuals review and gauge their performance for the purpose of improving their leadership performance. Authors Rajnandini Pillai and Susan Stites have however brought to light the drawb acks of self assessment in self leadership and human resource practices among them that the assessment instills too much confidence on the self leaders when they get a high score. The high score according to the two authors does not mean that the leader has effective leadership skills. David Andrew and Leanne Atwater on the other hand identify the 3600 Feedback method as one of the self assessment methods that can be used in organizations as part of human resource development practices. The method leads to an improvement of the performance of the organization and its members. Rothstein also adds to the discussion by highlighting the Myers-Briggs Type Indicator method as a practice that can be used to improve the organization and impact the human resource practice. In light of the perspectives brought by the different authors on self assessment in self leadership and the impact on contemporary human resource practices, this paper adequately matches up to the discussion. Findings Self Assessment Self assessment is the process through which an individual is able to review and systematically gauge their own performance for the sole purpose of improving their own performance. The individual carries out the review on their own identifying their weaknesses and strengths as well as their own skills and level of knowledge (Lussier Achua, 2009). From the results of the assessment the individual is then can identify the areas and the need for development of their skills and abilities. Review and Critique of Self Assessment Self assessment when used strategically in self leadership and human resource development it can not only increase the motivation and the engagement of the leader but it also helps to pinpoint the areas the individual needs to develop and improve. It can increase the efficiency and effectiveness of the development process as well as increase the ability of the individual to make decisions based on his self leadership role (Rothstein, 2010). The process of self assessment involves the use of various activities such as self study using workbooks, identifying capabilities and other preferences. Self assessment is best done as a continuous process where an individual can explore their values, interests, personal resources, goals and decision making styles as a leader. Advantages of using workbooks and other materials to carry out the self study include the fact that these materials are developed by third parties who are experts and very experienced in the field (Werner DeSimone, 20 08). However modifications can be done to suit the style of the leader and the needs of the individual leader. These methods of self assessment are also well structured in a way that allows the individual to easily understand and one is also able to perform the assessment on their own at their own pace and time. Other advantages of the self assessment process in self leadership include the fact that the results of the assessment give the individual a sound basis for the decisions, goals and strategies that they set. The goals and strategies made are very effective and efficient in the self leadership role (Werner DeSimone, 2008). However the self assessment process does have its disadvantages when it comes to self leadership and how it is carried out. One major disadvantage that is identified once the self assessment is carried out includes the fact that the individuals are prone to confuse a high score on the self assessment with self leadership effectiveness (Pillai Stites, 2 003). Self assessment models can be complicated and this also confuses the individuals taking the test. Attributes that are needed in a certain situation in the model may be used on some of the universal self leadership quality situations and be appropriate in the different contexts thereby depicting unintended results (Pillai Stites, 2003). Implications of Self Assessment for Contemporary Human Resource Practice 3600 Feedback This is one of the methods that are used as part of the human resource development practices to effectively improve the performance of the leaders and lead to an improvement of the performance of the organization (Waldman Atwater, 1998). It is considered to be a starting point in the journey of self discovery and self assessment. It helps empower the individual in the face of negative feedback as well as positive feedback. In areas where the feedback is different from the perceptions of the individual, the differences provide an insight to the individual on the impact of their behavior and actions on others. The method is beneficial in the human resource practice in that it allows for the involvement of other employees in the organization. Their input to the organization is valued as they contribute to the future of the organization and their future. The Federal Express organization uses this kind of system to evaluate their managers (Waldman Atwater, 1998). T he Survey Feedback Action program (SFA) puts the philosophy of the employees first as they give their feedback on the performance of their managers and leaders. The method also improves the communication between the leaders and the employees as it facilitates the communication between the two. Organizations are also able to empower their culture as well as holding the managers accountable for their actions. Myers-Briggs Type Indicator (MBTI) This is a self report in form of a questionnaire that is concerned with the perception and judgment of the individual. It also seeks to measure the personal preferences, communication patterns, decision making skills, the thinking style and the leaderà ¢ÃƒÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ÃƒÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¾Ãƒâ€šÃ‚ ¢s orientation with other people (Rothstein, 2010). The method of self assessment has several benefits which include the identification of the weak and strong areas of individuals. It also clarifies the behavior of the managers and the leaders as well as helping the individuals understand different methods and perspectives when solving different problems. It also aims to maximize the benefits and the diversity of leaders as well as the subordinates and helps them to reach more insightful and useful decisions. Through integrating and offering interactive challenges, the approach offers the entire team of the leaders and the employees a chance to generate greater understanding and insights for the development of the entire organization (Johnson, Mauzey, Johnson, Murphy, Zimmerman, 2001). The method is also known to resolve conflicts within organization and also create a lasting impact among the employees and their leaders in the organization. The approach also bears the benefit of helping individuals to understand themselves better regardless of their personality type or their personal traits. Recommendations for Future Research A lot of study has been done on self assessment in self leadership and the impact on human resource practices. Most of the authors have focused on the role of the self assessment in self leadership and how it can be used to improve the performance of the organization and the leaders. While all these approaches and study is important and very beneficial, much more research is needed on the different methods that leaders and individuals can use to assess themselves on their leadership skills and attributes. This will help to bring in some light on the issues that leaders are likely to face as they undertake the assessment and the emerging changes that are occurring in the environment. Research is also needed on the different characteristics and attributes that the self assessments try to highlight and identify. The individuals also tend to use different sources of data to help them to identify their strong and weak areas as well as their development needs. Research should also focus on the different sources of data that the individuals use when carrying out the self assessments and the important role that they all play in the development process. Conclusion Self leadership is considered an important process in the corporate world today. For one to be a leader in any organization, one needs to portray self leadership skills. One of the primary elements of self leadership is self assessment. This element helps the individuals to understand themselves better and to highlight the personality, behavior, skills, talents, strengths and weaknesses among other attributes that help an individual to carry out the self leadership role effectively. The self assessment is carried out with an aim of improving oneself and also enforcing a leader to embrace their individualism. Leaders need to be supported to bring out the best in themselves in order for them to take the organization forward. The self assessment should be followed with a learning process to develop a culture and a practice that will benefit the organization and members of the organization as well.

Friday, May 15, 2020

Sanity in Hamlet by William Shakespeare - 1160 Words

Sanity in Hamlet The Merriam Webster Dictionary defines insanity as, â€Å"a deranged state of the mind that usually occurs as a specific disorder†. In Shakespeares play, Hamlet is considered to be insane by many due to his unstable, deranged behavior and his attitude towards others. Hamlet does an outstanding job of acting insane throughout the play, so good, in fact, that his insanity is questioned to actually be truthful. The answer to Hamlets madness lies in the actual reasons for his insanity. Although Hamlet’s constant altering behavior was scrutinized by individuals as being psychotic, we can not forget that his father was just murdered and he wishes to uncover the truthfulness of his father’s death and avenge the killer. Hamlet chooses to to change his behavior in order to try to put pressure on Claudius to reveal the truth of his father’s murder, he displays rational and intelligent thinking in planning as well as in responding to unplanned situations, and he h as been upset by the recent events that have happened in his life, all of which could create a false image of insanity. Hamlet must make conscious decisions in his interactions with Claudius in order to make an effort to uncover the truth of his father’s murder. If Hamlet were to act his normal self it would be obvious that he knows about the murder, so he comes up with a plan to display a deranged manner to throw everyone off as to what he does or does not know about the murder. If King Claudius found outShow MoreRelatedThe Sanity Of William Shakespeare s Hamlet1938 Words   |  8 Pagesantagonist as mentally ill brings depth to the character’s essence. Many acclaimed critics question the sanity of the protagonist in one of William Shakespeare’s most famous plays, Hamlet. The question of Prince Hamlet’s sanity divides readers into two different opinions: one defending his plan of fake insanity and the other confirming his insanity. In his plan to avenge his father’s death, Hamlet disguises himself as mad. Unfortunately, Hamlet’s intricate plan backfires as his mental illnesses becomeRead MoreWilliam Shakespeare s Hamlet - Sanity Vs. Insanity1742 Words   |  7 Pages2015 Honors English IV Mrs. Joyner Sanity VS. Insanity â€Å"Hamlet represents the mid period of the growth of Shakespeare s genius, when comedy and history ceased to be adequate for the expression of his deeper thoughts and sadder feelings about life, and when he was entering upon his great series of tragic writings† (The World s Best Essays from the Earliest Period to the Present Time). Hamlet’s actions are entirely too extreme for him to be faking his insanity. Hamlet is constantly on the brink of insanityRead MoreAnalysis Of Hamlet s Sanity By William Shakespeare1154 Words   |  5 PagesAnalysis of Hamlet’s Sanity Throughout Shakespeare’s play Hamlet, we questioned Hamlet’s sanity. Did Hamlet have a mental illness or was it all an act? Was he really that great of an actor or was he really losing his mind slowly? Did Hamlet father’s death caused his insanity or was it his motivation? One part of the play, you would think he is not insane, and has out smarted everyone. Then in others scenes, you would think he had completely lost it. He often toyed with the idea of killing himselfRead MoreDoubt in Hamlet1267 Words   |  6 PagesAnalyse the theme of doubt in Hamlet. In Shakespeare’s play Hamlet, doubt is one of the most important themes. In fact, the whole play is based on the story of a ghost who claims to be Hamlet’s father, and nobody can be sure if what he says is the truth. In this essay, I am going to focus on the theme of doubt throughout the play. I will first speak about the opening scene, and then I will talk about the ghost, which is a supernatural element used by Shakespeare to create doubt in the play. IRead MoreDoubt in Hamlet1256 Words   |  6 Pages’ Analyse the theme of doubt in Hamlet. In Shakespeare’s play Hamlet, doubt is one of the most important themes. In fact, the whole play is based on the story of a ghost who claims to be Hamlet’s father, and nobody can be sure if what he says is the truth. In this essay, I am going to focus on the theme of doubt throughout the play. I will first speak about the opening scene, and then I will talk about the ghost, which is a supernatural element used by Shakespeare to create doubt in the play. IRead MoreHamlet, Madness or Sanity Essay953 Words   |  4 PagesHamlet, Madness or Sanity Hamlet, by William Shakespeare, is about a young prince who wants revenge when he learns about the murder of his father. As the play begins, Hamlet’s character appears to be a normal, sane person. Moving through the acts Hamlet’s personality changes from normal to depressed. There are hints of insanity that try to convince people Hamlet is â€Å"mad†. Others might say that Hamlet is faking madness to pursue his goal of revenge. First, he sees a â€Å"ghost† that tells Hamlet whoRead MoreHamlets Loss of Faith1323 Words   |  6 Pageswhen he loses faith in his beliefs or in his relationships. In Shakespeare’s play, Hamlet, Hamlet’s uncle Claudius, murders Hamlet’s father to inherit the crown of Denmark and the love of Hamlet’s mother, Gertrude. Throughout the play there are six soliloquies that reveal the character of Hamlet and others. In more than any other Shakespearean play, the audience is painted a better picture of Ha mlet’s mind. Shakespeare questions the social and Christian institutions in the face of tragedy with the usageRead MoreTheme of Guilt in Hamlet Fifth Business Essay example938 Words   |  4 Pagesacid drop it corrodes the soul within and in extreme conditions it demolishes one’s life, it is better known as guilt. Guilt is a reoccurring theme in Robertson Davies’ Fifth Business, and William Shakespeare’s Hamlet, that is demonstrated by various characters including, Dunstable Ramsay, Paul Dempster, Hamlet and Claudius and this essay shall compare the theme of guilt between the two literatures. In the novel Fifth Business, guilt is a plague that has spread throughout the lives of Dunstan RamsayRead MoreThe Relationship Between Ophelia and Hamlet: William Shakespeare970 Words   |  4 PagesThe play Hamlet, by William Shakespeare, looks at the issue of madness and how it effects the characters of the play. Madness can be looked at from very different perspectives, such as strong and uncontrollable emotions, a person’s desires, and also a persons mental stability. Throughout the play, the audience is questioning the sanity of the main character, Hamlet, as he goes on his quest for revenge. The people around him also show signs of madness, such as Ophelia and Claudius, but in differentRead MoreHamlets Sanity Essay1319 Words   |  6 PagesHamlet In the story of Hamlet, by William Shakespeare, Hamlet’s sanity is questioned because of the relationships he had with other characters in the story. Hamlet’s relationship with the other characters did not all start off bad. Gertrude was his mother, Ophelia is the woman that he loved, and Claudius was his stepfather. Eventually over time all of them started a conflict. Hamlet didn’t just have problems with them, he had problems with himself. The problems were internally and externally with

Wednesday, May 6, 2020

Debate on Gun Control - 518 Words

The Debate on Gun Control The debate concerning gun control has recently become as popular as ever. People question if guns are really necessary. Some wonder that if the government regulates who has the right to own a gun crime rates and death could decrease in the Unites States. Others believe that guns aren’t to blame for deaths; â€Å"guns don’t kill people, people kill people†. How can we conclude which side is right if they both strongly believe in their argument? There are always two sides to an argument; the only way to know which is right is to look at the facts. Gun Control means that the government will regulate the sale and ownership of firearms. Therefore, before getting a permit to carry a gun you will get a detailed background check to make sure you are not an ex-felon or anything that could be a threat. This sounds great to many people, but there is one snag in the plan; criminals will not get their guns registered. If the government begins to regulate ownership of guns, it will not stop criminals from owning one. Since 1950, every public mass shooting (with the exception of one) in the U.S. has occurred in a place where guns are prohibited to carry. Some people just believe this is a coincidence, or that it is just ironic. This is not the case. People who are in charge of the mass shootings want to feel as though they have control of the situation, and if they are the only one carrying a gun they will have the upper hand in the situation. There is a reasonShow MoreRelatedGun Control Debate2109 Words   |  9 PagesGun Control Debate Paper Today in the United States gun control is a topic of immense debate, because of the shooting that took place at Sandy Hook Elementary located in Newtown, Connecticut. This most recent tragic event ended the lives of 20 students and six adults. Similar events have occurred across the United States at a movie theater in Colorado, on college campuses in Texas and Virginia, or at the grocery store in Arizona each destroying families in many communities. The questions deservingRead MoreThe Debate On Gun Control878 Words   |  4 Pages Debate on Gun Control Gun control is such a hot debate in the United States of America especially in the wake of so many recent, tragic mass shootings. In this nation nearly half of all US households own at least one gun, and about 31,537 people die from a gunshot each year. There should be some gun control in the United States of America; due to the number of murders of young teenagers and those who are harmless. Someone on an opposing side would say that they disagree, because many peopleRead MoreThe Debate On Gun Control1712 Words   |  7 Pages This paper explores gun control through five main articles. There are many standpoints that take place due to the diversity of the articles used. Gun control is a global topic and it comes up in the news all of the time. It affects society because of its wide range of topics it is involved in. This paper talks about different standpoints on gun control, from it why it should be in place, to why it shouldn t be in place, to how other countries have used it. It includes statistics about mass shootingsRead MoreThe Debate On Gun Control2134 Words   |  9 Pages Guns Do Not Belong on Campus The debate on gun control has been an issue in the United States since the country began. The founding fathers of the nation considered the issue so important it was addressed in the second amendment to the Constitution which states, A well-regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed (US Const. amend. II). Of course these words have been interpreted differently through theRead MoreThe Gun Control Debate in America1159 Words   |  5 PagesGUN CONTROL DEBATE IN AMERICA Gun control has become a very hot topic of contention in America today. What seems to echo here are two words: â€Å"guns† and â€Å"crime†, in a sense that are these words mutually exclusive to each other? Does the use of guns ultimately lead to crime? On the flip side, have the laws in America restricting firearm use been effective enough to protect the lives of the citizens? These are some of the questions that strike the hearts of many when the gun control debate music isRead MoreEssay on The Gun Control Debate865 Words   |  4 Pagesstrict gun control policy: if theres a gun around, I want to be in control of it. -- Clint Eastwood Gun control has a history dating back to 1791, when the Second Amendment of the Constitution was ratified. However, more recently, the debate over gun control has escalated into a much more public issue to which many citizens can relate. After all, stories about incidents involving guns appear frequently today in newspapers and on television or the radio. One could say that the debate startedRead MoreThe Debate Over Gun Control1732 Words   |  7 Pages The topic of gun control has become very popular in recent years as there is now more controversy than ever about the role that guns play in today’s world. I have come to be interested in this topic because it seems like not a day goes by anymore where there isn’t a newspaper published with an article slandering either the pro or anti gun control activists. Going into this topic, I was assuming that I would end up reading about a lot of school shootings and how it is just guns that are causingRead MoreThe Debate On Gu n Control Laws915 Words   |  4 Pagescitizens and lawmakers when creating laws regarding gun control. However, the debate on gun control is nothing new. In 1924, Presidential candidate, Robert La Follete said, â€Å"Our choice is not merely to support or oppose gun control but to decide who can own which guns under what conditions.† This debate has been brought up multiple times still in modern day due to no one settling on laws regarding ownership of a firearm. Statistic rates show gun control laws in fact do work, so why haven’t law officialsRead MoreThe Debate On Abortion And Gun Control1604 Words   |  7 Pageswith the governance of a country or other area. This especially applies to the debate or conflict among individuals or parties in hope of achieving power. Dealing with politics there is always a side that agrees and disagrees, thus developing the debate. Two of the most domestic controversial political topics are abortion and gun control. As for internat ional there is terrorism. These three topics have been ongoing debates for some time. Everyone’s opinion on political controversies can be based onRead MoreThe Debate On Owning A Gun Control1409 Words   |  6 PagesToday, the debate on owning a gun has many sides: there are many positives and negatives that come into play when talking about gun control. Gun control is a very controversial issue, however, with the right prevention steps one could relax knowing that the situation is finally being addressed. Most citizens have the right to have a gun other than felons. Felons have no rights to a gun and can not own or have one in their possession. Many people have their own feeling on guns on if they should have

Tuesday, May 5, 2020

Pestel on Adidas free essay sample

Furthermore, I will portray how Adidas if influenced further by several other factors including social, economic, technological,political and legal factors throughout the company. Adidas is a sports manufacturer founded by German brothers Adolf Dassler and Rudolf Dassler in the 1920s. Adidas products range from shoes and sports equipment to perfume and jewellery. These products an be easily accessed in any major department store, online and individual retailers throughout every big city in almost every country. With the slogan, â€Å"impossible is nothing†, Adidas has a vision that includes a passion for sport. They wish to help athletes accomplish their highest performance with every product they bring to the market. Political factors Adidas, as expected need to be knowledgeable of the political condition of the UK and all other countries in which their product is sold. Adidas policy is to limit and monitor dangerous substances to not harm human health or the environment. This is done through the elimination of the PVC making process. Adidas use substitutes such as Polyurethane, ethyl vinyl, silicones and thermoplastic rubber. (Hayouma 2012) Adidas assembles sales tax in states where a sales tax applies. The tax percentage is determined in each state and local organisations based on their shipping address. Tax is taken in on the order total. However, Purchases of Gift Cards are not included. (Luke Deakin 2012a) In addition, Adidas follows all current important employment laws which helps protect and support the rights of employees. However, as Adidas has production facilities throughout the world in countries such as Asia, minimum wage is a major restriction for Adidas as they can demand labour at a completely different cost as they would in countries that do not have a minimum wage. If they could possess labour below minimum wage in the UK they could relieve transport costs to the UK. Which, in effect, would produce more money that would be used on funding new products. Health and safety are extremely important to Adidas, this is demonstrated through their training activities on employment standards and HR systems. Also,Adidas have established teams to help manage and look over SARS in their Asia factory, washing machines and disinfectant stations. (Luke Deakin 2012b). Furthermore, Adidas would not benefit from government subsidies to help unemployment as no specialist skills are required for manufacturing football boots. If the government were to introduce a number limitation on Adidas products imported, only allowing a specific number of Adidas products to be taken into the country each year. Adidas could overcome this simply by situating a factory in the UK and therefore, removing the quota. Resulting in it not being necessary for products to be imported from other countries. This wouldn’t be great for Adidas as the opportunity cost of cheap labour is the sacrifice of sales by abiding to the quota. In effect, both ways would conclude losing money. This would have a negative outcome on their merchandise as Adidas would have less money to promote their product. (Luke Deakin 2012c). Overall, political factors, although, are taken into consideration by Adidas it does not influence their contemporary business environment drastically. Economical factors Adidas is a huge multinational company which helps countries to decrease unemployment by increasing every year the number of employees. Which in return, only benefits Adidas as less unemployed people means more money in the economy and more money for consumers to spend on Adidas products. As expected, Adidas is largely affected by the economy of the UK. The interest rate in the UK is currently 4. 25%, however it was 3. 75% until 6 months ago, and is probably rising to 4. 5% in the near future. This shows that the interest rate is not very stable and will make it hard for Adidas to plan ahead in terms of budget. (Luke Deakin 2012d). If interest rates are too high, people will buy less and be encouraged to save, causing a decline in the demand for Adidas items. However, it would also not benefit Adidas if the interest rates are too low then people will see products as being cheaper and less valuable and eventually cause inflation to increase. Personal disposable income (PDI) is an element which may affect Adidas. PDI is influenced by the actions of interest rates, taxation and inflation. In basic terms, if consumers have more PDI then the demand for Adidas’ products should go up, and the opposite if people’s Is decreases, due to the same reason as unemployment. (Luke Deakin 2012e) If the inflation rate increases, it will have a bad effect on Adidas as to the consumer Adidas products will become less desirable to the materialistic consumer and eventually change the targeted market. Furthermore, Adidas is partly responsible for the increase of The Industrial Production Growth Rate in Germany from 1% to in 2003 to 1. 7% in 2004 due to their support of the Olympic Games. Adidas 2012). In general, economical factors are largely important to Adidas in influencing their business environment as the state of the economy in a country will establish the overall success of a company within that country. Social factors: As in all countries, the UK consists of several largely different groups of people that come from different financial statuses. It is crucial that A didas are aware of things such as individuals education levels,culture, religion and race. Furthermore age distribution, gender and buying habits. Therefore, they need to help advance their merchandise so that it attracts to all social backgrounds of the UK. Resulting in the optimisation of sales and enable a good accomplish its accessible market share. The age distribution of the UK is constantly increasing, as life expectancy in the UK is also getting larger as a result of betterment in living standards and medical competence. (Luke Deakin 2012f). Nevertheless, this would not effect Adidas because Adidas is a company that specialises in sports, and the vast majority of the market for sports clothing relies on the younger generation. Therefore, this issue shouldn’t cause an issue for Adidas as it will be targeting younger age groups. The UK is becoming increasingly more dependant on the Internet, meaning that the way in which people buy products are differing. Other than using the normal way of purchasing products from inside a physical building, an increasing amount of the public are purchasing items from the Internet. (Hayouma 2012b). This is because Internet is easily the fastest and simplest way in which to buy goods and is less time consuming. It would be beneficial for Adidas to recognise this and advertise their product more frequently online. Ultimately, social factors do influence Adidas modern business environment to a certain extent. However, there are several other factors which influence Adidas business environment further. Environmental Factors Adidas take pride in being an environmentally friendly company. This is smart as it prevents boy cotting and encourages customers to trust in the honesty of Adidas. Especially as the craze to be environmentally green and friendly is more encouraged than ever before. Adidas derive their key focus for being environmentally conscious consistently. This is done through several specific areas covered by the Adidas team. For instance, In crafting and building new buildings, business partners are largely encouraged to adopt green building practices. The Environmental benefits of green buildings are that it: †¢ Embellishes and conserves ecosystems and biodiversity †¢ Advances air and water quality †¢ Decreases solid waste †¢ Protects natural resources . (Adidas 2012b). Furthermore, Adidas have started to review and analyse their products life cycles. Including each stage of the process such as how products designed, created, manufactured, transported and sold. The process is simple, crude oil is used to manufacture polyester, water is a necessity to produce cotton and chemicals are used for dyeing and finishing fabrics or for tanning leather. These goods are eventually manufactured and sold and inevitably become waste. (Adidas 2012c) Adidas have an Environmental Strategy 2015 which helps create and control their Group’s environmental ambitions. The Environmental Strategy 2015 aims to decrease their environmental footprint 15% by 2015 relative to sales. It pursues a clear vision and sets goals that will be achieved by 2015. (Adidas 2012d). These goals cover every value chain from product creation to sourcing and production and from their own operations to their shops and all other places that sell Adidas products In addition, there are further new designs of greener products and more reusable and recyclable materials are used. Product safety, sourcing and manufacturing, climate change,and end of life are all factors within Adidas ever progressing environmental strategy. (Adidas 2012e). To sum up, environmental factors are substantial to creating a healthy image and evidently, environmental factors are significant in determining Adidas business environment.